Flow, continuity and synchronization with sound means that changes to any given scene may impact the entire production. Done well, motion graphics is a far more pleasurable endeavor than static graphics, both in its making and final state. It is an engaging and collaborative process between the client and designer. Clients can truly claim co-ownership of the final product, not just because they paid for it but also because they tend to be truly emotionally involved.
Approach:
| 1. |
Research the company’s aesthetic, cultural and social identity. |
| 2. |
Determine desired emotional response. |
| 3. |
Determine level of realism for animations. Part fantasy, part physics, these are the arts of how one perceives the real world. For example: the animation of a bouncing ball may exaggerate the pull of gravity and softness of the ball in order for the animation to appear correct. |
| 4. |
Meticulously synchronize the piece’s flow, continuity and sound. |
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