Better health care, affordable and more readily available goods and efficiency through technology have resulted in an increase in demands and expectations for leisure time and entertainment. Shunned by purists, the concepts of fun, beauty and pleasure are actually at the core of our drive to perfect ourselves. Better and cheaper technology has put the need for delight back on par with the need for shelter. As architects and multimedia designers at Plasmatic Concepts we all share a desire to create. We combine our varied practical knowledge with artistic ability to turn abstract ideas into formal designs. We consider cognitive, cultural, physical, and social factors in planning and executing a given project. We are well read, open to new ideas and influences and quick to respond to emerging trends. Making even the temporary ephemeral in design and ensuring stability and longevity in architecture, Plasmatic Concepts is the union of complementary professions—similar enough to understand each other, different enough to continually learn.