Plasmatic Concepts is a multidisciplinary design firm
based in Los Angeles, California.





The firm is headed by multimedia designer David Hartwell, architect Sarah Lorenzen, and motion graphics designer Andreas Kronenberg. Our work spans the diverse industries of motion graphics, built environments, and graphic design. While we have many interests, we share the ability to seamlessly integrate design and technology to create beautiful moving images and environments.

The structure of our office is fully collaborative, integrating different cultural and technical perspectives, to offer our clients services that meet their particular needs and visions. To do this we not only rely on our own unique mix of talents, we also draw from a remarkable network of graphic artists, producers, software experts, architects and planners. We strongly believe that novel solutions happen best through creative affiliations.

To facilitate cooperation with our clients and collaborators we emphasize the use of creative communication devices: films, animations, 3D renderings and database driven websites, which encourage feedback and interaction. Given that communication is a key aspect of our practice, it is useful that we are fluent in English, Spanish (Sarah), French (David), and German (Andreas.)