Plasmatic Concepts
Film and Visualization for Architecture and Industry
Why Film?

Finding ways to explain large or complex urban and architecture projects is critical if project designers want to ensure participation and buy-in by their clients and by the public at large. Films, while not widely used in this context, can be a powerful tool to shape peoples ideas about a particular issue or design.

Film is quick to inform. Using interviews, sound, photography and a variety of other motion-graphic techniques together can help disparate groups of people digest complex information.

Film is multi-layered. Film is the perfect medium to record emotional responses to a building or a place. It is this added emotional quality and flow of film that allows the audience to string together and rapidly understand all that is at stake. Film allows audiences to have an intimate, emotional, and direct relationship with the subject matter, qualities other forms of expression are rarely afforded.

Film is “real.”


Practical Applications:
Getting work: create a short film as part of an RFP call or competition entry.

Getting work approved: create a film for public outreach and buy-in.

Documenting work: create a documentary style film to record an ongoing project. This type of film can be a good way to explain project goals, construction techniques, and engineering feats.

Getting work published: create a film that illustrates project design features and programmatic innovations. This can be used as part of a competition submittal, for online publications, or to be distributed for use by television or online press.

Communicating site context: create a film that explains cultural and geographic issues for use by the project team. These films are particularly useful for large projects taking place in out-of-country locations.

Film as artwork: create a film as part of a lobby design or to be used in a cultural event installation or expo.

Types of films:
1. Motion graphics, sound and still image montage.
2. Documentary style film using interviews, live film footage, images and sound.
3. Animated fly-through with narrative story line.
4. Combination of animation, documentary style interviews and motion-graphics.

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