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| David Hartwell | Visual Design Director | |||||||||||||||||||||||||||||||||||||||||||||||||||||
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David Hartwell is co-founding principal of Plasmatic-Concepts. A British national, David was born and grew up in Switzerland where he graduated from Art Center College of Design’s European campus. He immigrated to the United States in 1991 to join Los Angeles based Synapse Technologies, producers and designers of IBM’s UltiMedia projects, Columbus: Encounter, Discovery and Beyond, and Evolution/Revolution: The World Discovers Itself. Columbus remains to this day the largest interactive multimedia educational project ever produced. In 1992, David joined Santa Monica based design firm Pacific Interactive. At Pacific, he art directed multimedia titles for the likes of IBM, Disney Interactive, Electronic Arts, and Microsoft. Pacific’s first project, Earth, was presented at the 1992 Earth Summit in Rio de Janeiro. Produced for IBM and Turner, this environment-oriented project included visionary concepts for the time such as remote user interaction over a network. In 1994, he moved to Seattle to art direct “Stop the Rock!” a Pacific/Disney produced CD-Rom title featuring popular PBS television personality Bill Nye the Science Guy. He left Pacific in 1996 and began freelancing for Microsoft’s electronic magazine Mint, a “cutting edge webzine” in the words of the New York Times. In 1998, David and former Pacific Interactive principal Scott Palamar were commissioned by the MGM Grand Hotel in Las Vegas to produce, design, and animate over 12 hours of content to be projected on 70ft of high definition LED video walls, computer graphics driven exterior casino lighting, and a fountain show. David moved to San Francisco in 1998 where he co-founded new media company Art4Brains. Art4Brains clients included Paul Allen’s Experience Music Project museum in Seattle, American Composers Forum (ACF), Mobius, Inc., Tropitone, and Billabong. David moved back to Los Angeles in 2003. His current clients include VivoMetrics, a Ventura based ambulatory health monitoring firm, ArcLight Cinemas, graphic design firm Looking, and glass manufacturer UltraGlas. David is well-versed in many 2D and 3D graphics applications, he is also a proficient programmer. He is an outstanding practitioner with an uncanny understanding of the inner workings of today’s communication and informational technologies. |
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